Business Experience

2010 – Present, Frontier Communications (acquired Verizon unit), Piscataway, NJ
2009 -  2010, Verizon, Piscataway, NJ

Group Manager, Product Management – Strategic Initiatives
Senior Manager, Small Business Voice Product Management

Responsible for Small Business Voice product line including Traditional Telephony, VoIP services, Long Distance and Advanced Features.  Conducted all phases of business management for products and services in the Small Business marketplace including pricing, product launch and go-to-market planning and execution.

• Developed detailed strategy, business and marketing plan for launched of a new voice and data bundle.  Launch resulted in 5% increase in sales and activations within first 90 days.
• Lead the development of a new program to proactively market to Broadband prospects immediately upon network expansion and becoming available for sales.  Program lead to the proactive marketing to over 200,000 qualified prospects within 90 days and the highest response rate of any HSI marketing program.
• Created and executed project plans to provide a seamless transition of over 125 separate products and 150 vendor contracts. Defined rapid product management process in support of $8B divestiture.
• Managed project schedules, developed product exit strategies, and customer communication plans.

2007 – 2009, Vonage, Inc., Holmdel, NJ
Director, Product Management 2008 – 2009
Director, Product Marketing 2007 - 2008

Developed and deployed new product launch activities for Advanced Features of Vonage product line.

• Selected by Chairman and Senior Leadership team to lead one of eight key initiatives (New Product Development) focused on transforming the company.
• Defined, developed and launched 10 new services in 24 months, resulting in new customer growth
• Implemented New Product Development process and successfully launched Vonage’s first Terminal Adapter / Router to positive press and analyst reviews.
• Created partnerships and negotiated contracts and partnership agreements.
• Determined market positioning/segmentation and created content for marketing collateral, website and training materials.
• Defined, developed and launched innovative new industry leading unlimited international calling plans.

2002 – 2006, RCC Inc, Woodbridge, NJ
Vice President, Marketing & Product Management

Member of Executive Committee with responsibility for performing product management, marketing, sales and business development activities for an international telecommunications consulting, integration and outsourcing firm.  Created technical and market strategy to define new products and services for emerging technologies and market segments.

• Defined and implemented new product development process transforming company from a technology led to market and customer led organization. 
• Conducted detailed market analysis and product line rationalization that led to a new, more competitive product family. 
• Closed software and consulting contracts worth over $1 million dollars in annual revenue including a $2.5 million dollar consulting contract.
• Developed and executed online marketing plan that increased in year revenue run rate by 150%. 
• Created business plan and participated in outside venture fund raising activities for a new venture. 

2000-2001, Ziptone LLC, Cedar Knolls, NJ
Executive Vice President, Corporate Strategy and Development,
General Manager, eCRM Application Service Provider Unit

Reported directly to the CEO and served as a member of the company’s senior management team involved in all aspects of company strategy, direction and policymaking.  Functional responsibilities included Corporate Strategy, Business Development, Business Planning, Product Management and Development. 

• Developed detailed strategy, business and operational plan for Ziptone’s launch of a new eCRM Application Service Provider (ASP) business unit.  Plans included opportunity definition, strategic planning (business case, buy/build/partner, pricing), Product Planning (offer definition, positioning, selling process) and operational planning (staffing plans, resource requirements, organizational structure).
• Launched Ziptone’s eCRM ASP business unit in less than six months by creating a “virtual organization” utilizing extensive partnering for required resources. 
• Developed and negotiated major vendor, partner and customer relationships including deals with Avaya, AT&T, Cognos, SiteSmith, Quintus and Arthur Andersen.
• In coordination with the outbound marketing team, created all of the marketing and promotional materials (presentations, demonstrations, literature), required to launch the new business.

1998-2000, AT&T Internet Services Division, Bridgewater, NJ
Division Manager – Product Management, e-Commerce and Web Hosting

Promoted to manage e-Commerce and Web Hosting services.  Led organization responsible for the P&L of AT&T’s E-Commerce and Web Hosting services.  Organization performed marketing, product management and service realization duties, including strategic and tactical planning, product definition, product realization, market research, target market analysis and segmentation, pricing strategy, competitive analysis, marketing communications, strategic alliances, vendor management, channel distribution, and marketing programs.

• Developed detailed strategy, business and operational plans for AT&T Enhanced Hosting Service that resulted in the building of 18 data centers worldwide.
• Designed, developed and launched several award winning hosting services including AT&T’s Business Ready Dedicated Hosting Service and the AT&T Small Business Hosting Service which won PC Magazines, Editors Choice award.
• Initiated, developed and launched several joint offers with large technology companies such as Hewlett Packard, @home and Sun helping to increase revenue.
• Negotiated and managed multi-million dollar strategic partner and vendor contracts to reduce cost structure by 30%.
• Selected for sponsorship of an Executive Master’s Program at New York University

1995-1998, AT&T Internet Services Division, Bridgewater, NJ
District Manager – Product Management, Web Site Services

Led staff of 15 product managers responsible for developing and executing application-focused services within AT&T’s Business IP Services.  Managed all phases of Marketing including Strategy Development, Value Proposition, Pricing Strategy, Competitive Analysis, Strategic Alliances, Vendor Management, Channel Distribution and Marketing Programs.

• Defined, developed and launched AT&T’s first Internet transaction service, AT&T SecureBuy Service, which won the Network Computing award for Best E-Commerce Hosting Provider
• Managed and led cross functional team of R&D, Product Management, Customer Care, and Marketing to an eight month cycle from offer conception to generally available.
• Redefined, deployed and managed the AT&T Creative Alliance Program, a nationwide program of 500+ web developers and integrators.  Grew CAP engagement from 20% of sales to over 80% of sales.
• Initiated major lead generation programs including ad programs, radio & television spots, telemarketing, and Internet banner advertisements.  Leads were qualified and distributed to sales within 24 hours and resulted in a 40% increase in sales.
• Developed and negotiated strategic supplier agreements with Open Market, Microsoft, Sybase and others

1995-1995, AT&T Computer Systems/NCR, Dayton, OH
District Manager, Customer Solutions Marketing – Data Warehousing

Responsible for performing program development and outbound marketing functions for the AT&T Data Warehousing program. 

1988-1995, AT&T Computer Systems/NCR, NYC, NY and Dayton, OH
Director, Product Strategy and Innovation, 1994 - 1994
Sr. Product Manager, Networking Software, 1991 - 1993
Sr. Account Executive, Telecommunications Solutions, 1989 - 1991
Account Executive, Telecommunications Solutions, 1988 - 1989

Awards/Honors

Education