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Experience
Ronald G. Koskinen

Business Experience

2010 – Present, Frontier Communications Corporation, Piscataway, NJ
Group Manager, Consumer and Small Business Product Management

  • Provide business management of a portfolio of products and services in the Consumer and Small Business marketplace.  Transform dissatisfied customer experiences to ones which deliver satisfaction, loyalty, and prolonged/increased revenues for Frontier.  Utilize key metrics data to identify key drivers, trends and optimize the performance of our products.
  • Managed team of 7 product managers and systems analysts
  • Provided Product Management support for the Broadband product line.  Defined overall product strategy and key tactics for the consumer broadband DSL service. 
  • Leading the development of a new program to proactively market to HSI offices immediately upon becoming available for sales.  Program will lead to the proactive marketing to over 200,000 qualified prospects within 90 days.
  • Created and delivered monthly executive revenue review for all Consumer and Small Business products.

2009 – 2010, Fastech Consulting LLC, Basking Ridge, NJ
Product Management - Subject Matter Expert

  • Provide Product Management / Development consulting services in support of a special project in Verizon.  Services include full life cycle product management, product management process development and training, vendor management and negotiation.
  • Defined ideation and rapid product management process in support of $8.6 billion dollar business.
  • Provided product management support for a portfolio of Broadband products and services. 
  • Led team of product managers to document all aspects of products, systems, processes for over 60 separate products.
  • Led the launch of the In Home Agent product for the North Central area.

2007 – 2009, Vonage, Inc., Holmdel, NJ
Director, Product Management 2008 – 2009
Director, Product Marketing 2007 - 2008

  • Responsible for Product Management and new product launch activities for Advanced Features at Vonage.
  • Selected by Chairman and Senior Leadership team to lead one of eight key initiatives (New Product Development) focused on transforming the company.
  • Defined, developed and launched 10 new services in 24 months including several services that brought in over 25,000 new customers within the first two weeks of launch.
  • Implemented New Product Development process and successfully launched Vonage’s first Terminal Adapter / Router to positive press and analyst reviews.
  • Created partnerships and negotiated contracts and partnership agreements.
  • Determined positioning and created content for marketing collateral, web site and training materials.
  • Defined, developed and launched innovative new industry leading unlimited international calling plans.

2002 – 2006, RCC Inc, Woodbridge, NJ
Vice President, Marketing & Product Management

  • Member of Executive Committee with responsibility for performing product management, marketing, sales and business development activities for an international telecommunications consulting, integration and outsourcing firm.  In addition, provided technical and market direction to define new products and services for emerging technologies and market segments in which RCC may successfully compete.
  • Defined and implemented new product development process transforming company from a technology led to market and customer led organization. 
  • Conducted detailed market analysis and product line rationalization that led to a new, more competitive product family. 
  • Closed software and consulting contracts worth over $1 million dollars in annual revenue including a $2.5 million dollar consulting contract.
  • Developed and executed online marketing plan that increased in year revenue run rate by 150%. 
  • Created business plan and participated in outside venture fund raising activities for a new venture. 
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  • 2000-2001, Ziptone LLC, Cedar Knolls, NJ

Executive Vice President, Corporate Strategy and Development,
General Manager, eCRM Application Service Provider Unit

  • Reported directly to the CEO and served as a member of the company’s senior management team involved in all aspects of company strategy, direction and policymaking.  Functional responsibilities include Corporate Strategy, Business Development, Business Planning, Product Management and Development.  Responsible for developing strategy and business plans for all of the company’s new business initiatives. 
  • Developed detailed strategy, business and operational plan for Ziptone’s launch of a new eCRM Application Service Provider (ASP) business unit.  Plans included opportunity definition, strategic planning (business case, buy/build/partner, pricing), Product Planning (offer definition, positioning, selling process) and operational planning (staffing plans, resource requirements, organizational structure).
  • Launched Ziptone’s eCRM ASP business unit in less than six months by creating a “virtual organization” utilizing extensive partnering for required resources. 
  • Developed and negotiated major vendor, partner and customer relationships including deals with Avaya, AT&T, Cognos, SiteSmith, Quintus and Arthur Andersen.
  • In coordination with the outbound marketing team, created all of the marketing and promotional materials (presentations, demonstrations, literature), required to launch the new business.

1998-2000, AT&T Internet Services Division, Bridgewater, NJ
Division Manager – Product Management, e-Commerce and Web Hosting

  • Promoted to manage e-Commerce and Web Hosting services.  Led organization responsible for the P&L of AT&T’s E-Commerce and Web Hosting services.  Organization performed marketing, product management and service realization duties, including strategic and tactical planning, product definition, product realization, market research, target market analysis and segmentation, pricing strategy, competitive analysis, marketing communications, strategic alliances, vendor management, channel distribution, and marketing programs.
  • Developed detailed strategy, business and operational plans for AT&T Enhanced Hosting Service that resulted in the building of 18 data centers worldwide.
  • Designed, developed and launched several award winning hosting services including AT&T’s Business Ready Dedicated Hosting Service and the AT&T Small Business Hosting Service which won PC Magazines, Editors Choice award.
  • Initiated, developed and launched several joint offers with large technology companies such as Hewlett Packard, @home and Sun helping to increase revenue.
  • Negotiated and managed multi-million dollar strategic partner and vendor contracts to reduce cost structure by 30%.
  • Selected for sponsorship of an Executive Master’s Program at New York University

1995-1998, AT&T Internet Services Division, Bridgewater, NJ
District Manager – Product Management, Web Site Services

  • Led staff of 15 product managers responsible for developing and executing application-focused services within AT&T’s Business IP Services.  Managed all phases of Marketing including Strategy Development, Value Proposition, Pricing Strategy, Competitive Analysis, Strategic Alliances, Vendor Management, Channel Distribution and Marketing Programs
  • Defined, developed and launched AT&T’s first Internet transaction service, AT&T SecureBuy Service, which won the Network Computing award for Best E-Commerce Hosting Provider
  • Managed and led cross functional team of R&D, Product Management, Customer Care, and Marketing to an eight month cycle from offer conception to generally available.
  • Redefined, deployed and managed the AT&T Creative Alliance Program, a nationwide program of 500+ web developers and integrators.  Grew CAP engagement from 20% of sales to over 80% of sales.
  • Initiated major lead generation programs including ad programs, radio & television spots, telemarketing, and Internet banner advertisements.  Leads were qualified and distributed to sales within 24 hours and resulted in a 40% increase in sales.
  • Developed and negotiated strategic supplier agreements with Open Market, Microsoft, Sybase and others

1993-1995, NCR, Dayton, OH
Product Management Director, Customer Solutions Marketing – Data Warehousing

  • Responsible for performing program development and outbound marketing functions for the AT&T Data Warehousing program.  Major activities were as follows:
  • Developed and deployed industry’s first packaged entry level data warehouse offering, generating over $50 million in hardware, software and services orders

1991-1993, NCR, Dayton, OH
Senior Product Manager, Networking Software

  • Performed market needs analysis for network computing software and services.  Developed sales and marketing objectives and created specific programs to achieve these goals.  Analyzed program effectiveness, and developed plans to address program issues and opportunities. 

1988-1990, AT&T Computer Systems, New York, NY
Senior Account Executive/ Account Executive

  • Managed territory including National and Major Market accounts in the Banking, Brokerage and Insurance industries.
  • Averaged 120% of Quota for 1989 – 1991