In this two-day program for Internet-savvy executives, the most successful practitioners of online selling will explore the best practices in E-commerce. You'll examine the best--and worst--in online shopping systems design and implementation. Understand the underlying technology issues. And find out how leading companies are using the Web.

MONDAY, October 4

10:00 AM - 10:15 AM
Welcoming Comments

Tom Kuczynski, Publishing Director, Internet World Magazine

10:15 AM - 11:00 AM
Opening Remarks: Changing Revolution of E-Commerce
In 1997, barnesandnoble.com launched with 100 people. Today, the company has more than 650 employees, is one of the Web's ten fastest growing sites and enjoyed 419% revenue growth last year. CEO Jonathan Bulkeley has built a solid foundation for barnesandnoble.com, taking the company public, creating a dynamic book portal destination online and succeeding by differentiating in a competitive marketplace. As an online expert, Mr. Bulkeley will provide a strategic overview of the consumer Internet economy by outlining key issues and marketplace trends that shaped his vision for barnesandnoble.com.

Jonathan Bulkeley, Chief Executive Officer, barnesandnoble.com

11:00 AM - 12:30 PM
E-C Roundtable
Learn from the Internet's leading merchants and most visionary practitioners how to develop a safe strategy for cyberspace.

Panelists:Andy Johnson, President, E-Commerce, Fingerhut Co.
Darryl Peck, Chief Executive Officer, Cyberian Outpost
Royal Farros, Chief Executive Officer, Iprint
Jonathan Kaplan, President/CEO, FamilyWonder.com

1:30 PM - 2:30 PM
Virtual Shoplifting: The Dark Side of Internet Commerce
Merchants and their banks have learned that while initial fears about credit card numbers being plucked off the Internet made for exciting headlines, the real victims of theft have been the merchants. Learn why Internet merchants are vulnerable to fraud, the direct and indirect costs of e-shoplifting and the latest techniques to reduce the problem to tolerable levels.

Steve Klebe, Vice President, Business Development, CyberSource Corporation

2:30 PM - 4:00 PM
Electronic Commerce: A Methodology for Differentiating Among Products
Technology analyst, Jeetu Patel presents a methodology that organizations can use to differentiate among electronic commerce products and make more effective procurement decisions with real-world examples from Doculabs' recently-completed comparative assessment of the leading business-to-business electronic commerce solutions.

Jeetu Patel, Vice President, Research/CTO, Doculabs

TUESDAY, October 5

10:00 AM - 11:00 AM
Customers.com: Making it Easy for Customers to Do Business With You
Successful electronic commerce players streamline the customer's entire experience: from researching options, to customization, to ordering, from checking order status, to order fulfillment and delivery, through to payment, billing and after sale customer service, as well as input into new product development. Learn the eight critical factors of EC success.

Geoffrey Bock, Consultant, Patricia Seybold Group

11:00 AM - 12:30 PM
Customers.com: Best Practices
Hear the best practices from the people and companies who have led the way in using the Internet to target key customer segments, serve customers better, help customers help themselves, personalize their service and customize their offerings.

Moderator: Geoffrey Bock, Consultant, Patricia Seybold Group
Panelists: Thomas Baker, Vice President/General Manager, Dow Jones Interactive Publishing
Royal Faros, Chief Executive Officer, iPrint
Sally Von Bargen, Chief Executive Officer, PhotoDisc

1:30 PM - 2:30 PM
Going Global
Doing business online means doing business with the world. Learn what electronic commerce managers need to know about the commercial, cultural and regulatory environments internationally.

Alessandro Naldi, Founder, Weekend a Firenze
Nick Jones, General Manager, Chapters Internet
Doug Galen, Vice President, Business Development
Hyojong Kim, President, Domain Asia

2:30 PM - 4:00 PM
E-C Visions
In this wide-ranging exploration of where it will all lead, EC Forum moderator Mary Laplante leads a handpicked group of visionaries and experts in a five- and ten-year perspective on the transformation of business in the wired world.

Andrew Zolli, Vice President, Interactive Media, Siegel & Gale
Joseph Popolo, President/Chairman/CEO, HardwareStreet.com, Inc.
Ron Koskinen, Vice-President, E-Commerce Services, AT&T
Jeffrey K. Riffer, Litigation Attorney, Jeffer Mangels Butler & Marmaro
David Rougane, Vice President, E-Commerce and Customer Service, FedEx

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Internet World & ISPCON Press Releases
Copyright 1999 Penton Media Inc.